https://www.ianrl.com/work daily 0.75 2026-06-11 https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/5cc6f954-9a89-4e2e-9a93-980ea7018929/Winter+in+New+York.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/66131547-8e85-4dba-8992-41eec6d01def/Summer+exercise.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/a42e7d47-51c6-40b0-8ce3-91289791c1a4/OUTbio+newsletter.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/f1bd7f04-9f5b-4fce-8441-a63e05cdfd15/OUTbio+social+media.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/769b9f80-420e-4d93-ab97-0e8452b73cf1/Playmakers.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/b4d799ea-3cb1-4080-bf54-7734172bddad/AMA+SF+social+media.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/c9ad4b66-d40b-4520-9304-0f13a87e3461/Paramount+Group.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/6c53234e-03ab-44d7-86a4-d9bc80d425fd/Miracle+Messages.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/a750f9fd-c603-465b-9cc8-2bf5256d37b4/Roll+Forward.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/67c69d92-98fa-4008-b671-8e6bc7c880b8/CollegeAI.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/410f0198-ce7f-496a-961b-27d1c426e6d7/Frostpunk+review.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/f05f74b5-b0c9-45d3-b365-6f1bce935495/St.+George+restaurants.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557001546812-KUU1Q3J2LVL6PT20KJN2/CollegeAI+banner.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557002513343-KNCSDCB8MN4DQ2P4XEP5/CollegeAI-mobile-in-situ.png Work | Ian Robinson-Lambert PART 1: A Facebook sponsored post; these posts will appear on the timelines of relevant users (mainly prospective college students and their parents) https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557002667149-9ZQPXQEJ72TWIZMMJ5DU/CollegeAI+postcard+in+situ.png Work | Ian Robinson-Lambert PART 2: Direct mailer; our research found that the parents of prospective college students still read and receive physical mail, so we designed a colorful postcard to get their attention. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557352776821-PACZ7CJJDJJXL7NFALSP/Roll+Forward+symbols.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557192638418-7XC94783UKD8CDVB18WE/image-asset.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557193343124-EADRF1BUCZD9F1RD9G6O/Roll+Forward+timeline.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557194369908-795IV4AGTNI7BO8IM1ZE/Roll+Forward+game.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557194929834-INKIRUHC18X1COT160GR/Roll+Forward+intro.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557366181474-185QS1DANCE8B8E0J7H3/Roll+Forward+homepage+screenshot.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557353424355-DODCWK3E1G37T7HSYEMG/Roll+Forward+timeline+screenshot.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1557365964055-TELKWY03OXUQECJ8UFDG/Roll+Forward+theater+screenshot.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578429796370-7EUL921YV65PS5H5FDN9/Miracle-Messages-banner-updated.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578431748839-UCGTF3ZRJCAPBPJIMUNS/Miracle-Messages-in-situ-1.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578431842495-TI3CXUWN9TPIEQKSDZMI/Miracle-Messages-before-and-after.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578513396564-KPMNJUMXA6B7JN5DXC2V/Miracle-Messages-in-situ-2.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578961892239-EGWCSD1M4EI7HCHFWXVZ/red-Logo-80px-1.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578961824577-MLFEJI2ELB7SMYBMKR0Z/Barfield-in-situ-mockup.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578962610833-XD1ZMHCILT8E92WHTG19/centered+on+wellness+green.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578962983361-U1EJ3LT2QBNIRIZ82YJ7/Centered-on-Wellness-in-situ-mockup.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578964125785-V4G9X8ATD52MJIGYS729/Doug-Marks-logo-1-no-background.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578963880209-WSGL3OZ62UQ8P0RKLABU/image-asset.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578988700433-T9IDQCPLE8H2EU0I0BQ0/Gilbert-Harrell-Logo-1024x184.jpg Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1578988572903-7UIEI3BG58CH51YF92SL/image-asset.png Work | Ian Robinson-Lambert https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/54872a30-d3ed-4080-93a4-5efdd2ae96ed/AMA+SF+social+media.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/730b83a4-afa4-4e8c-98a7-86f2813c7555/AMA+SF+navy+logo.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/c9af8724-7ca9-42dd-94db-d48c16474ce3/AMA+SF+content+and+categories.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/d73396f6-d9bd-4a84-b7de-df0b537e7d82/AMA+SF+Metrics.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104172180-QJ1HRT451IXG4ORIAVGS/Blog+promo+1.png Work | Ian Robinson-Lambert - Effective Marketing Decoded Blog Promo Exciting news from the AMA SF family! Our past president Gerardo Garcia-Jurada has written a book: Effective Marketing Decoded, A DIY Guide for Small Businesses. In a three-part review and analysis on the AMA SF blog, Rinita Datta breaks down the key insights from Gerardo’s book, specifically how to use AI tools precisely and effectively to maximize its positive impact on your business. The three-part review series is available here: amasf.org/blog https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104175128-RFS676F5HTC3L2EL0R2M/Hackathon+PACE+blog.png Work | Ian Robinson-Lambert - Hackathon: PACE Blog Promo The Pacific Autism Center for Education was one of three nonprofits selected to participate in last month’s Marketing Hackathon, alongside the San Francisco AIDS Foundation and Save Berkeley Shops. Save Berkeley Shops may have taken home top prize, but PACE’s hacker team made an undeniable impact on this wonderful nonprofit and cleared the way for a bold new marketing vision going forward. Ipsita Bhattacharya, Product Marketing Manager at PACE and an AMA SF board member, was in the room as one of PACE’s representatives at the Marketing Hackathon. She’s written an outstanding review of PACE’s experience at the Hackathon on the AMA SF blog, which dives into the nonprofit’s background, key marketing insights, and how the team of student hackers has fueled PACE’s momentum heading into the future. Check it out here: https://www.amasf.org/blog/when-community-becomes-catalyst-pace-at-the-ama-sf-hackathon/ Thanks again to all three teams and everyone who showed up for Bay Area nonprofits on April 24th! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104182296-LFB1B6K41MC4N0KHTP2M/Hackathon+speaker+spotlight.png Work | Ian Robinson-Lambert - Hackathon Judge Spotlight: LaSandra Brill Judge spotlight! LaSandra Brill is Vice President of Global Digital Marketing at NVIDIA, where she is driving the company’s AI-first marketing transformation. She leads a global team of more than 200 marketers across data strategy, CRM, media, corporate social responsibility, marketing automation, and analytics—pioneering an “NVIDIA on NVIDIA” approach to AI-powered marketing. Prior to NVIDIA, LaSandra led Digital and Social Media Marketing at Symantec, where she spearheaded a full-scale digital transformation, modernizing the web experience, improving demand generation efficiency, and integrating customer touchpoints. Earlier in her career at Cisco, she built and scaled the company’s social media marketing strategy and played a key role in one of its top-performing product launches. Her work has earned industry recognition, including the Adobe Experience Maker Award and the Best Data-Driven Experience Award. She has also been named one of the Top 50 Influential Digital Marketers by the Online Marketing Institute and one of the Top 25 Women Who Rock Social Media. Beyond her professional work, LaSandra serves on the Board of Directors for LuMind Down Syndrome Research Foundation and the Executive Advisory Board for Parents Helping Parents, supporting individuals with developmental disabilities and their families. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104180901-CDLH2ZP8RTRBVY9B1QO9/Member+Appreciation+Month.png Work | Ian Robinson-Lambert - Member Appreciation Month April is Member Appreciation Month at the American Marketing Association, so we wanted to take the time to say a huge THANK YOU to our amazing network of members and volunteers! AMA SF’s mission of providing high-quality resources, networking, and career advancement opportunities would not be possible without all of you, and we could not be more grateful. As part of our Member Appreciation Month, AMA SF is launching a new series where we post a special shout-out to one of our wonderful members each week, along with a write-up on our blog! Check back soon for our first member spotlight, which will be continuing through April and beyond. We’ll also be posting exclusive perks, special programs, and unique opportunities to get involved with AMA SF all throughout April, so be sure to keep an eye on our social channels and our blog for more information. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104195297-2KH1JLRPTUPSK892Z60R/Playmakers+carousel.png Work | Ian Robinson-Lambert - Playmakers Quote Carousel If you weren’t able to join us for our Playmakers sports marketing event on March 12th, don’t worry! AMA SF’s Rinita Datta has written a brilliant three-part recap on the AMA SF blog with all the details from both panels. Rinita goes into detail on all the topics we discussed at Playmakers, including community identity, sports marketing storytelling, fan engagement, tools for measuring success, and more. This series is an excellent primer for modern sports marketing, and is a must if you couldn’t make it to the event! Swipe for a key insight from all ten of our panelists and moderators, then head to the AMA blog to check out the first entry. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104198532-H5X34PUDSOH40SMJZYYL/Playmakers+speaker+spotlight.png Work | Ian Robinson-Lambert - Playmakers Speaker Spotlight: Bryan Srabian Speaker Spotlight! Bryan Srabian will be joining Panel #2 at Playmakers: The Bay Area Sports Marketing Summit on March 11th. Bryan is Vice President of Brand Development and Digital Media for the San Francisco Giants, which includes social media, influencer strategy, digital content, and brand marketing. He has been with the Giants for more than 25 years and has led the club’s social media efforts since 2010. His focus is helping a legacy sports brand stay relevant in a fast-moving digital landscape while managing the demands of a 162-game season. We’re excited to welcome him! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104199513-XZRX3B0J2LOLISLZAB94/Playmakers+sponsor+shout+out.png Work | Ian Robinson-Lambert - Playmakers Sponsor Shout-Out Playmakers: The Bay Area Sports Marketing Summit is tomorrow, so we wanted to take a moment and shout out our incredible sponsors! Lyft Ads, iHeartMedia, StackAdapt, Life360, and Peakbound Studio are generously making this event possible, and we’re thrilled to be working with them. Enjoy a Lyft ride home! Use AMA SF's special code LYFTAMA5 anytime on March 11th to receive $5 off on your Lyft ride. Terms apply. Grab your tickets for tomorrow’s event here: https://www.eventbrite.com/e/playmakers-the-bay-area-sports-marketing-summit-tickets-1980415623441?aff=oddtdtcreator See you there! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104201546-JKK310GP6A01E10DABKC/Volunteer+spotlight.png Work | Ian Robinson-Lambert - Lorenzo Fernandez-Kopec Volunteer Spotlight Our volunteer spotlight for AMA Member Appreciation Month continues with Lorenzo Fernandez-Kopec! Lorenzo is co-founder of Peakbound Studio, which has been generously handling video production for AMA SF events since 2024, most recently including our Playmakers sports marketing event and the Misadventures in Marketing podcast. On being a part of the AMA SF community, Lorenzo shares: “What keeps me coming back to AMA is the dedication and big thinking of everyone involved. That's what brings together marketers of all kinds and makes our events such a success.” Interested in joining AMA SF and enjoying membership privileges like networking opportunities, learning modules, and interactive resources? Scan the QR code above or find out more here: https://www.amasf.org/get-involved/become-a-member/professional-marketers/ https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104644926-KX1H7XHR18N8PB85H5W5/Misadventures+in+Marketing+S3E3+Takeaways.png Work | Ian Robinson-Lambert - Podcast Promo: Three Key Takeaways The latest episode of AMA SF’s Misadventures in Marketing podcast dives deep into the evolution of the B2B customer journey in the age of AI. Check out these three key takeaways about how AI has affected the buyer journey, and what marketers can do to integrate these effects into their strategy. Haven’t listened to the episode yet? Check out the video version here: https://youtu.be/16MGzlm7mec?si=_tzU956ZXggSTeQx https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104696472-K6OUD6BZ0PTM835F7S47/Blog+promo+2.png Work | Ian Robinson-Lambert - AI After the Hype Blog Promo Last month, AMA SF’s own Jussara Barbosa wrote a wonderful and insightful series of 3 blogs on the lessons learned from AI in the marketing industry in 2025, and what those lessons foretell for 2026. Part 1, “AI After the Hype,” covers the numbers of how many marketers use AI, how many trust it, and – most importantly – how many feel overwhelmed by its rapid rise. Jussara also dives into three case studies of strategic AI use by big brands in 2025. Part 2, “Social as Infrastructure,” outlines the power of the creator economy in 2025, and how influencer marketing has created a massive return on investment for global brands. Jussara points to Olipop, SKIMS, and the ubiquitous Labubu phenomenon as examples of creator-driven advertising strategies. Part 3, “Identity over Demographics,” goes into the power of “micro-communities” like BookTok and Nike Run Club, especially given that 70% of consumers say that ready access to a community makes them feel more loyal to a brand. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104906910-30S5EU0QGPR95ML71BDV/Blog+promo+3.png Work | Ian Robinson-Lambert - Leadership Lens Blog Promo AMA SF is launching a brand-new series on our blog called The Leadership Lens! In our inaugural conversation, Rinita Datta chats with Irene Sanchez, AMA SF’s VP of Events & Programming. Topics of discussion include Irene’s career journey, the role of strong leadership in changing times, and the best ways to leverage AI without letting it take over. Irene also shares how she stays up to date with the latest marketing trends, the one marketing trend that she thinks is overhyped, and some advice for aspiring marketing leaders. Check out the full conversation here: https://www.amasf.org/blog/leadership-lens-irene-sanchez/ Swipe for a few key insights from Irene! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780104996544-6C7002C5YO4U9N65OY7S/Joe+Bressler+blog+promo.png Work | Ian Robinson-Lambert - Joe Bresler Blog Promo Joe Bresler, CEO and CMO of Rockridge Digital, has written a piece for the AMA SF blog, covering a topic that almost everyone has dealt with at one point or another: the chatbot. Originally positioned as “digital concierges” that would allow sales reps to quickly capture leads and provide real-time support to website visitors, many chatbots became seen as intrusive and unhelpful instead. The more successful chatbots were the ones that took on a support role rather than a sales role – very few consumers have reported using chatbots to make purchasing decisions. So, where does that leave companies now, especially in the age of AI? Joe writes that there are two paths a company can take: reinvesting in their human talent, or investing in more mature AI-powered chat services. Swipe for three key insights from this post, and read the full story here: https://www.amasf.org/blog/website-chatbot-strategy/ https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/fadb4475-e913-4f96-9cb8-67228cbda903/Playmakers+2026.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/674ca2eb-e028-4707-ab62-43901ac33b61/PLAYMAKERS+Slide+Template.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/86293e4a-9e81-40fc-89a4-906d82854f60/Playmakers+timeline.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/63871f4c-0b52-4a14-9f7e-80a1005800d3/Playmakers+project+banners+%282%29.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322693593-3ZBQDL7SSB3ZD8YN9Y6O/Edreece+Arghandiwal+spotlight.png Work | Ian Robinson-Lambert - Speaker Spotlight: Edreece Arghandiwal AMA SF is excited to announce the first speaker for Playmakers: The Bay Area Sports Marketing Summit on March 11th! Edreece Arghandiwal is a co-founder of Oakland Roots Sports Club and serves as the club’s Chief Marketing Officer, leading brand, marketing, merchandise, and fan experience. A first-generation Afghan-American born and raised in Oakland, CA, Edreece is a creative entrepreneur driven by design, culture, and purpose. Under his leadership, Oakland Roots has built one of the top merchandise programs in the league and a nationally recognized, community-rooted brand. He has been named a San Francisco Business Times 40 Under 40 honoree for his impact in sports and culture. Edreece holds an MBA from Babson College and a bachelor’s degree from UC Davis. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322694135-VWU8G6L4N0XKBNO15RS6/Alexandria+Leavenworth.png Work | Ian Robinson-Lambert - Speaker Spotlight: Alexandria Leavenworth Speaker Spotlight! Alexandria Leavenworth is the Vice President of Creative and Strategic Marketing for NBC Sports Bay Area & California and NBC Bay Area, where she drives brand strategy, creative direction, and audience growth for some of the most-watched sports programming in the Bay Area and Northern California. She leads marketing for local marquee sports coverage and promotion including Sunday Night Football, the NBA on NBC, and the upcoming launch of the MLB on NBC Bay Area. Alex also leads partnership marketing with the region’s top teams including the San Francisco 49ers, Golden State Warriors, San Francisco Giants, San Jose Sharks, Sacramento Kings, and the Athletics. Her work spans multi platform campaigns, content integrations, live-event marketing, and cross platform fan engagement. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322688171-33XKY1NI9NCHIRPHUF0X/2.png Work | Ian Robinson-Lambert - Playmakers: Two Days Out We’re just TWO days out from Playmakers: The Bay Area Sports Marketing Summit! AMA SF is thrilled to be hosting an evening of sports, media, and marketing, featuring some of the biggest brands and iconic local teams. AMA SF's own Melissa Grimshaw-Vargas will be emceeing this event, covering a wide range of topics such as the evolving sports media ecosystem, how to leverage sports influencer marketing, the rise of e-sports and gaming communities, and much more! Session 1 will feature Edreece Arghandiwal, Kimberly Trinidad, Celessa Baker, and Brenden Mallette, and is moderated by Carolyn McArdle of iHeartMedia. Session 2 will feature Alexandria Leavenworth, Jenna Winchell (Gunderson), Shabnum Mehra Palomba, and Bryan Srabian, and is moderated by Katie Hegarty of Lyft Ads. Special thanks to our wonderful sponsors – iHeartMedia, Lyft Ads, StackAdapt, Life360, and Peakbound Studio – for making this event possible. Tickets are still available! AMA SF members enjoy a 35% discount: https://lnkd.in/gpf3G3cY See you there! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322696735-N6ZUMD4J51JMHZV9AGLZ/Playmakers+one+more+day+promo.png Work | Ian Robinson-Lambert - Playmakers: One More Day! The stage is set and the countdown is on! AMA SF is hosting Playmakers: The Bay Area Sports Marketing Summit TOMORROW! The Bay Area’s top marketing movers and shakers will be heading to Lyft HQ in San Francisco to talk all things sports, from the importance of a team brand story to the playbook for turning real-time moments into full-on campaigns – we’ll even be discussing our favorite Super Bowl commercials. AMA SF’s VP of Partnerships, the wonderful Melissa Grimshaw-Vargas, will emcee two all-star panels featuring speakers from the San Francisco Giants, the Golden State Warriors, Digitas, Sephora, NBC Sports, and much more! If you’re attending this event tomorrow, be sure to take some photos and tag AMA SF! We’ll be reposting over the next few days, along with plenty of recap content of our own. Tickets are still available for a limited time right here, with a discount for AMA SF members. See you at kickoff! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779392846629-83WPXJ2GFNSOO4VDWDHQ/Playmakers+AMA+discount.png Work | Ian Robinson-Lambert - AMA SF Members-Only Discount Our Early-Bird special for Playmakers on March 11th might be over, but AMA SF members can still enjoy a 35% discount on tickets! It’s one of the many benefits of an AMA SF membership, along with networking opportunities, career help, an exclusive job board, and much more. Whether you’re starting out in your career, looking for job opportunities, or seeking to expand your professional network, AMA has the resources you need!Learn more about the benefits of joining AMA SF here: https://lnkd.in/e22t4HvYou can find discounted tickets to Playmakers: The Bay Area Sports Marketing Summit here: https://lnkd.in/gpf3G3cY https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779392821612-VBEL546W33OCXHL0FAR9/Playmakers+thank+you+%28new%29.png Work | Ian Robinson-Lambert - Playmakers: The Day After Playmakers 2026 is officially in the books! A massive THANK YOU to our panelists, moderators, emcee, volunteers, sponsors, and everyone who attended and made last night such a huge success. You made the energy in that room something special and we are so incredibly grateful. We've got official photos, videos, and recaps coming soon, but in the meantime we'd love to hear from YOU! If you attended Playmakers yesterday, tag AMA SF and tell us what you thought, along with any photos you want to share of the event. We'll be reposting content from our attendees all day today and tomorrow! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322695300-PHYNA8FOCMDR54QS2NFL/Playmakers+FINAL+sponsor+shout-out+%281%29.png Work | Ian Robinson-Lambert - Playmakers: Post-Event Sponsor Shout-Out Huge thank you to our sponsors — Lyft Ads, iHeartMedia, StackAdapt, Life360 Ads, Justin Chu Photography, Peakbound Studio and annual sponsor Workbox, Inc. — who helped to make Playmakers: The Bay Area Sports Marketing Summit possible for the SF Bay Area marketing community! If you’d like to partner on a future event, we’ll have opportunities to share soon! Or email us at sponsorship@amasf.org. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1779322687923-2IXPNZ4FD3WVDRJO46RI/9-Jenna+copy.png Work | Ian Robinson-Lambert - Playmakers: Quote Carousel If you weren’t able to join us for our Playmakers sports marketing event on March 12th, don’t worry! AMA SF’s Rinita Datta has written a brilliant three-part recap on the AMA SF blog with a full recap of both panels. Rinita goes into detail on all the topics we discussed at Playmakers, including community identity, sports marketing storytelling, fan engagement, tools for measuring success, and more. This series is an excellent primer for modern sports marketing, and is a must if you couldn’t make it to the event! Swipe for a key insight from all ten of our panelists and moderators, then head to the AMA blog to check out the first entry: https://lnkd.in/d-C9_X6p https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/937785eb-45f2-4d4c-b585-73fb2a2bb9e4/OUTbio+social+media.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/c39ed5e7-8c16-4294-8294-ad86d0ebd12e/OUTbio+San+Diego+Logo+%28high-res%29.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/10025e1c-9285-441b-899b-6bc761204e78/OUTbio+social+media+metrics.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957496840-YNZYQI6JUFMPE1IZE9NV/Biocom+Career+Expo+promo.png Work | Ian Robinson-Lambert - Biocom Life Science Career Expo OUTbio San Diego will be attending and exhibiting at the Biocom Institute’s Life Science Career Expo on April 29th! The Life Science Career Expo is one of Biocom Institute’s signature statewide events designed to connect employers with highly motivated, diverse, and skilled job seekers pursuing careers in the life science industry. We’re excited to be showing at the Expo in San Diego on April 29, 2026! Our team will be there connecting with professionals interested in careers in life science and sharing more about what we do. If you’ll be attending, we’d love for you to stop by and connect with us. Looking forward to seeing everyone there! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957496838-8IEUZLMGLHLAMYIRFDO2/Career+development+workshop.png Work | Ian Robinson-Lambert - Polished, Proud, Professional Career Workshop The career landscape has never been more competitive, and it's essential that job seekers stand out, create a strong personal brand, and build authentic professional relationships. OUTbio is excited to announce a FREE career development workshop on March 26th at Mintz! "Polished, Professional, Proud: Crafting Your Personal Brand" will be hosted by the wonderful Kelly C. Huang, who will provide participants with hands-on strategies for articulating their strengths, identifying their core competencies, aligning your online presence with your career goals, and much more. There will also be a networking dinner after the event with plenty of local biotech companies in attendance, so we encourage everyone to BRING THEIR RESUMES. This session is designed to be both hands-on and supportive, giving participants tools they can immediately apply to their job search and professional growth. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957498647-H2V01YLYVAQTARHYXSJF/Dining+Out+for+Life.png Work | Ian Robinson-Lambert - Dining Out for Life OUTbio San Diego will be hosting a dinner get-together on April 23rd at Hillcrest Brewing Company to support the San Diego LGBT Center! This event is part of the Dining Out For Life series, and 25% of all proceeds will go towards the Center and the work they do supporting LGBTQ+ health, wellness, safety, and success. We also encourage everyone to bring a canned good to donate to the Center if possible. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957511666-BBDHCZD06HQ4R6JSVJ83/Happy+Pride.png Work | Ian Robinson-Lambert - Happy Pride Month On behalf of the entire OUTbio San Diego family, we want to wish our friends, followers, and community a HAPPY PRIDE MONTH! San Diego Pride may not be until July, but that just means we have two months to celebrate instead of one! In these uncertain and turbulent times, we're focusing on empowering, educating, and celebrating the milestone accomplishments of the LGBTQ+ community, while looking ahead to the work still to be done. Check back in a few days for OUTbio San Diego's summer schedule, including two happy hours, a summer BBQ, and our Pride watch party! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957504481-LNVL33MVJFPVEAMUA30D/Out+at+the+Park.png Work | Ian Robinson-Lambert - Out at the Park On May 1st, the San Diego Padres are hosting Out at the Park in association with San Diego Pride, coinciding with their game against the Chicago White Sox. Out at the Park is an inclusive LGBTQ+-themed evening of celebration, and OUTbio San Diego is excited to announce that we are hosting an informal meetup before the game! We’ll be gathering at 5pm at Happy Does Bar before heading to the game at 6:30. Hope to see you there! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957509482-Z2E6Q8PW4DAZOUYOBTGY/Q%26As+on+the+Mesa+%28NEW%29.png Work | Ian Robinson-Lambert - Q&As on the Mesa May 21st is the second annual Queer Scientists and Allies Symposium at Torrey Pines Mesa! This symposium showcases outstanding research from undergraduate, graduate, and postdoctoral scholars while fostering collaboration, belonging, and support among queer scientists, allies, and the broader scientific community. As an organization dedicated to empowering and supporting LGBTQ+ bioscientists, OUTbio San Diego is honored to attend and represent our community. If you're planning to attend Q&As on the Mesa, look for the OUTbio table and come say hi! Q's & A's on the Mesa is a multi-institute event hosted by the La Jolla Institute for Immunology, Queer Science Society, Sanford Burnham Prebys, the Sanford Burnham Prebys-Science Network, and the Scientific Diversity Association, Network for Women in Science, and Pride Alliance at Scripps Research. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957512086-Q4F1ZF5ZAT5G3F85H83V/Rainbow+Ventures+April+promo.png Work | Ian Robinson-Lambert - Rainbow Ventures Happy Hour OUTbio San Diego is thrilled to announce the date of our next Rainbow Ventures Happy Hour! We hope everyone can come join us on Wednesday, April 8th at R Place Bar & Eatery in Hillcrest for an evening of community connections, networking, good food, and excellent drinks. Last month's Happy Hour was a huge success, and our largest to date: 76 incredible attendees gathered from across the LGBTQ+ biotech community, along with our friends from the startup and venture capital world. Swipe for some highlights from our February 18th meetup, and we hope to see everyone next month! https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/1780957513021-A2CABG7KRCGIY2VIEAXN/Trans+Day+of+Awareness.png Work | Ian Robinson-Lambert - Trans Day of Visibility March 31st is Transgender Day of Visibility, a day where we simultaneously honor the tremendous achievements of the trans community and also acknowledge the outsized hardships, violence, and discrimination that trans folks suffer every day. We encourage everyone to check out GLAAD's media resources for Transgender Day of Visibility, which includes state-specific holidays, current headlines and statistics, and relevant content to read, watch, and listen to. You can find the resources here: https://lnkd.in/gSfv7rjA As always, OUTbio San Diego is honored to stand with the trans community as we work to empower LGBTQ+ folks in the biotech community. https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/81a6f38f-fff9-44a5-b9a4-da6fd3ff7818/OUTbio+newsletter.png Work | Ian Robinson-Lambert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ianrl.com/about daily 0.75 2026-06-10 https://images.squarespace-cdn.com/content/v1/5ccca4437d0c911176c55b2a/505f092b-7515-4443-8694-c15f7c559e23/Ian%27s+headshot.jpeg About | Ian Robinson-Lambert https://www.ianrl.com/contact daily 0.75 2026-05-19 https://www.ianrl.com/home daily 1.0 2026-05-19